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Whether you want to sell products online, provide information about your business or even document your trip around the World, Domainz can provide a solution to suit your needs

Manage your website content easily, take credit card payments online or simply present your products and services using our web site design service. Domainz Web Site Solutions are hosted on our Premier Hosting Packages and fully Content Managed to give you control of your web site.

Domainz is New Zealand's most experienced domain name Registrar, and part of a global operation, Melbourne IT that supports more than 2.5 million domain name license holders worldwide. Domainz was originally the sole Registrar for .nz domain names which means you will benefit from theknowledge gained over more than 10 years of helping NZ businesses succeed online.
How Can I Get The Best Return On Investment

There are a number of features and modules Domainz can provide to turn
your website into a powerful communication medium between you
and your customers.

Follow the links below to find out more about:

ECommerce

Customer Contact Forms

Secure Booking Forms

Photo Galleries

Password Protection

Content Management

Domainz ROI Calculator
How Can I Market My Website Through Search Engines?

What is Search Engine Optimization?

Search Engine Optimization or often referred to as SEO, is in simple terms, the attempt by a website or owner of a website to direct a higher volume of quality visitors to their site. It is common knowledge among search engine advertisers that the earlier a site appears on a search engine, the higher volume of visitors it will receive. SEO is a marketing strategy that focuses on analyzing the way search engine algorithms work, and how to adapt their listings to the words most people are searching for. The stuffing of a site with keywords is a common method of SEO and has been used since the mid 1990's.

How do I get started with SEO?

Getting started on your search engine optimization is relatively easy if you know what the search engines are looking for. Most search engines use a spider to crawl through the content found on your site to locate the keywords listed. Obviously it would benefit you to use the most often searched keywords in any text found on your site as the presence of these words would increase your ranking on the site. Some search engines ensure a higher ranking in their results based on a pay per click fee.

What are keywords and why do I need them?

Keywords are defined as the words used by search engine users to search their queries. The inclusion of these words will directly affect the volume of visitors to your site, based on the number of keywords on your site that meet their search criteria. The more of their keywords located on your site the better your site’s ranking in their results, the better your site’s ranking the more likely they will visit your site. Keywords are the main factors that determine whether your site is found among the pages of results for some searchers request.

What is a pay per click fee?

This is a basically fee the search engine will charge a website every time a searcher clicks the engine’s link to a site. In other words, every time someone visits your site directly from the results of a web search you are charged a fee. The benefit to this is that it is financially advantageous for search engines to rank your site higher on search results as it would lead to more visitors clicking on your link and them being able to charge you a greater fee.

What are the drawbacks of Search Engine Optimization?

There are very few deterrents to SEO. Among them is the likelihood of a search engine banning your site based on keyword stuffing. What is the keyword stuffing? This is the practice of filling the text on your site with keywords unrelated to the product or service provided. Choose your keywords carefully and keep them in line with the focus of your site and you should have no problem. The only other problem with SEO may be the large fee you may incur from pay per click search engines without really seeing an increase in sales or visits to your site, as it is virtually impossible to accurately record the direct clicks from search engines.

Contact Information

NZ Phone Number: 0800 366 2469 International: +64 4 473 4567
Fax Number:+64 4 473 4569
E-mails: getonline@domainz.net.nz

Free, no obligation consultation.
Email or call now for a FREE consultation and a complimentary information pack on how to get started online and promote your web site on the Internet.

9 Practical Rules of
Web Development

Practical Rule #1 - Your web site is your business. We often hear that a web site should be treated like any other marketing investment, and you should think of your web presence as an advertising or marketing medium.

We say that as a business manager in today's economy you need to start thinking of your web site as your shop, your office, your sales agent, your communication channel, and your delivery staff etc.
New Zealand has one of the highest internet connectivity rates in the OECD and business opportunities online are growing. But it's only when you start viewing your web site as an online extension to your business, that can you really develop a competitive and profitable web presence.
The first step you should take is to look at your existing web site and ask yourself whether there is anything else your web site could be doing for your business, either in terms of increasing sales (generate more leads, sell your products online etc) or by optimizing existing business processes to offering a better service to your customers (taking enquiries from your web site, offer product or service updates etc).

Practical Rule #2 - Your web site must be profitable. If you have to run your web site as an integrated business unit to the rest of your company, then the same business rules apply. Developing and maintaining a good business web site doesn't have to blow the budget.

If you already run a web site, you should ask yourself a few simple questions:

a) How many visitors does my web site receive on a weekly basis?
b) What percentage of my web site visitors make contact with my company?
c) How does my web site rank in Google for a specific key phrase?

Practical Rule #3 - Keep the information on your web site up to date. Imagine what it feels like when you visit a web site, try to find out information and you come across old price lists, broken links, or outdated events in response to your query. Updating your web site doesn't have to take much of your time, after all your web site is supposed to make your business more profitable and more efficient - not waste any of your resources, including time.
Useful Tips: A useful tip to manage your web site updates is to restrict regular changes to one single page. So your fist step should be to create a set of standard pages that will not require frequent updates such as "About Us", "Contact Us", "Products Range" and then have one page built with a Content Management System that would allow you to easily manage the content. A typical page that requires frequent updates could be an "Events", "Reports", "Prices", or "Special Offers" page.

Practical Rule #4 - Cut down on the number of pages on your web site.Web site visitors only browse a few pages in search for the information they require, so by spreading your information among several pages you make it more difficult for users to find what they need and in turn more likely for them to leave your web site and not come back. Try to keep your web site to a maximum of 10 to 15 pages of content, and create a good navigation system or menu. (You can find out more about good navigation web sites on News.Domainz)

Practical Rule #5 - Collect information from your web site visitors.If you run a physical shop or an office where customers can walk in or make an appointment to come and see you, you then have the opportunity to interact with them and you can influence their experience. With web sites you don't have such a luxury, therefore it is essential that you collect some contact information from interested visitors and potential buyers so that you can keep in contact with them or follow up.
Useful Tips: A simple way to encourage web site visitors to provide their contact information would to offer a competition, or a free gift. If you implement this marketing tactic, you need to make sure you ask your customers for permission to contact them in the future and that you will not disclose their information (a privacy policy).

Practical Rule #6 - Monitor Search Engines.What do you offer through your web site?What is your product or service?
Type your answer into the Google New Zealand search field and find out how your web site ranks for a targeted key phrase that defines your product or service range. Alert. If you are not in the top 20 listings in Google.co.nz you may want to speak to a Search Engine Marketing Consultant (to request a free SEM report from Domainz).

Practical Rule #7 - Tell everyone about your web site. Make sure your web site gets as much offline visibility as possible. You should have your domain name listed on your business cards, letterhead, brochures, yellow pages listings and any other form of marketing or sales collateral that your company produces. Finally, ensure your domain name (or web site address) appears on your email signatures.

Practical Rule #8 - Content is King. Search engines, and most importantly viewers, value and reward good quality content in a web site. As you are an expert in your sector, you should aim to produce unique and relevant content for your site which search engines will index and visitors will enjoy reading and find informative. Keep in mind that while good graphics are important for a short term effect (immediate impact), good content provides a long terms solution to attract customers to your web site and improve search engine rankings.

Practical Rule #9 - Have fun with your web site.A web site provides new ways to promote your company, web sites and the Internet are a new media and you shouldn't be afraid to try new, innovative ways to use this tool - and if you do, remember to email us at Domainz to let us know so we can expand and improve our help guides. getonline@domainz.net.nz

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